7 trends to improve your SEO content marketing strategy | Free Seo Tips

Have a good search engine positioning should be a fundamental part of the strategy of your brand or media. Since Google algorithms are complex and changing, we give some clues SEO for higher search engine hikes this 2016.


The search engines can become great allies of your content marketing strategy , or otherwise, in your archenemies. Whether you have an online store or E-commerce a small or medium enterprise a Youtube channel  or corporate website , you should always consider the SEO and implement all possible measures to improve the labor quality content .


5 Tips to exploit local SEO in your business



In this article you will find some useful trends for your SEO positioning to rise this year. Remember, of course, success is not just one day but a continued technical and human work that must implement all content, both text and multimedia, you generate on your blog, on your website and in your social networks .


7 SEO trends for 2016




  1. Do not obsess with the keywords : Although it is useful to use with proper density within the content, remember that . For Google's semantic meaning is increasingly relevant  Search engines check the user interaction with Web pages , by what the post-click activity is also interesting and the pursuit of user satisfaction with the content we offer.
  2. The most extensive publications have an opportunity to get better positioning : Prior to exceed 300 words enough, but now, in - depth articles that exceed 800 words and even 1,200 generate more traffic and offer a higher rank in the SEO.  Remember to focus on writing and formatting your tickets to the needs of your target audience. 
  3. Original content and quality:  The quality today is more important than volume. It is important that your contents are unpublished, have no misspellings, are enriched with italics and boldface for easier reading and have your users with optimized images with ALT attribute, balancing their weight and quality. Remember that Google Panda does not like to copy.
  4. Websites with Responsive design : Adaptation to mobile devices is key to your strategy work. Since last 2015 with the birth of Google Mobile add on this point is increasingly important. For online shops it is advisable to optimize both versions separately. 
  5. Focus on SEO locally : Every time the abound more searches by location, using the precise potential of Geo location . Include keywords between cities where you carry out your activity is essential to position also betting on harness the long tail and high conversion of this format. Remember that more and more searches are done by voice. 
  6. Get your theme natural and links : We help you gain enormous visibility and increase interactions and mentions in social networks, which indirectly affect SEO. Flee from SPAM links, penalized by Google Penguin and try to position yourself as an expert in the subject related to your business or brand , offering the best content of your sector.
  7. In E-commerce, adapt your SEO strategy to the buying phase in which the user is:  For the consumer, there are stages of product research, price comparison and buying phase. It is important that you work for positioning, regardless of the stage where your potential customer is found, can come to your publication.

5 Tips to exploit local SEO in your business

97% of consumers use search engines to research products or services in your local area. To take advantage of this reef, there are a number of tips that you can follow to optimize the positioning of your business on Google.

The entrepreneurs and SMEs should take extra care local SEO because through GEO location many users access content and network locations that meet your needs.


How to improve the SEO of your blog easily by 13 prominent Bloggers



We can define the local SEO as the optimization of your website in search engines , it valiรฉndote for the keywords most wanted in the specific geographical orientation of your business, along with the location data. Here are some of its advantages:

  1. Improved ranking in the results pages of search engine. According to the survey made ​​by local consumers Bright Local 98% of users click to businesses located on the first page of search engines.
  2. Sales of your products and services will increase : An investigation conducted by Google on the behavior of local search revealed that "50% of consumers who performed a local search on your smartphone visited a shop in the margin of one day and 34% of those who carried out the search from the computer or tablet. "
  3. You will increase visibility and potentiates the positive reputation of your business .



2016 SEO: SEO Changes and trends for next year



  • Your business should appear in the review websites : The study Bright Local suggests that 88% of consumers trust online reviews as much as personal recommendations before making a purchase. The vast majority of them uses Google with to seek positive reviews of local businesses . For consumers in your area find you try to use Google Local, Urban spoon, Yahoo Local or adviser. It is important to place an analysis of keywords used by potential users to get to your business. 



  • Categorizes your website according to the local search terms : 32% of consumers are more likely to contact a local company if it has a website. In addition to this prerequisite, the web must be positioned above everything possible search engine. Use local keywords in URLs, header tags, meta descriptions, texts and images . It is also recommended that you install in your content manager one specific plugin for SEO positioning. It  is also advisable to use Google My Business , easy to use and very useful for consumers to find you through Google Maps, Google+ or the search.



  • Optimize your website for mobile devices : Research conducted by Nielsen, XAD and Turmerics, suggests that more than half of shoppers abandon shopping retail if you can not access the web from your mobile. Not having a responsive design or adapted to these devices is continually losing money. Optimizing for mobile increases your search rankings and traffic to your site . To find out if your site is optimized or not, check the test page for mobile devices Google.



  • Use Google Adwords for your online advertising campaigns : In investigating Google on the behavior of local search users , report that "67% of smartphone users want personalized ads through the city and zip code, and 61% want announcements for the environment " . By using Google AdWords, you can target your ads to local consumers through the location .



  • Rely on social networks like Twitter to improve your local positioning : Google and Twitter have an agreement by which tweets with high participation will be indexed in the search engine . In general, boost your social media accounts with original content and value, labeled with your local location and shared by the user s, it helps to improve SEO indirectly also helping to retain your customers, improve your page-rank and generate a strong community of users.



6 Effective golden rules | SEO in 2016


In short, go for local SEO for your SME or business should be a key part of your marketing strategy . With perseverance, thoroughness and good content will achieve increasingly appear higher in search engines and be found more often by your potential customers.
How to improve the SEO of your blog easily by 13 prominent Bloggers

How to improve the SEO of your blog easily by 13 prominent Bloggers

Are you desperately trying to get more traffic to your website and do not get it ? Have you tried Seo optimize your content to attract more visitors to your blog? In this article I want to talk about some basic steps that I apply in my content and have made ​​the organic traffic of my blog I have been fired and I've invited some of the best professionals in this area to tell us some of the Cheats SEO that apply in their Blogs. Do you want to improve your SEO? Do not miss these tips ...

A year ago, would be quite possibly as many of you now, trying by all means get increase visits to my blog but shocking results.  He wrote good content, moving very well through social networks and I brought visits, but was stagnant and the number of visits rose very slowly.

Until I went through this stage of vacation and there with more time I began to see as they were optimized my content and I saw that there were many things I had to improve on them.  So, I adopted a series of simple steps and applied in all .

The result is that last 6 months , I started noticing changes in visits brutal and today have an organic traffic of about 90,000 monthly visits .

So I want to share with you these steps and tell you that you can improve web traffic, we just have to apply either the theory that every day we read in many posts and believe in it.

10 Keys you should pay close attention to the SEO of your Blog

1. Optimizes headlines

The title of the contents, which are short, attractive and keywords.

2. Use good descriptions

Write a good description for each content with key words and synonyms.

3. Do not stay short, points to the powerful

It is one of the "SEO tricks" that I like, many people say do not waste time with very competitive words, for me if I like and select competitive keywords and many monthly searches.  To find I use tools like  SEMRush , KeywordTool or P lanificador keyword 1 of Google.

4. Use friendly, short and keyword URLs included


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5. Optimize all images and infographics

Add the "title" and "ALT" to all images. Consider the weight and size of the images. To optimize the size you can use tools like Tinypng .

6. Includes internal links between contents of your blog

In addition pon internal links in other posts to the new.

7. Pay attention to keyword density

Doctors keyword density in the contents, nor too low or too high.

8. Load Control the speed of your website

To check the speed of your blog or website you can use the Pagespeed Google Insights .
upload speed increase as getting visits

9. Structure H1, H2, H3 tags correctly

You must properly use the H1, H2 and H3 tags , but not in any way. You have to create a hierarchical and well organized structure tags.

H1 is a label that serves to place the statement indicating the title of the contents of a web page. Should only be one H1 per page.
H2 serve to titles of importance to subsections. There may be several H2 on a page, to define the important points within the same.
H3 henceforth allow us to define a sub-sections titles with H2 header block.
10. Use a design 100% responsive and adapted to mobile devices

I recommend that you analyze if your website has a good mobile or adaptation. Use the test mobile Google optimization. website suitable for mobile as getting traffic



Antonio is iInformรกtico and blogger. Blogging world pioneer (since 01/25/2001). Publishing free and without advertising on blogging and social media information.

"The cache system is highly recommended to optimize the loading speed of the pages of a blog solution, something very important for the SEO" 1
The cache system is highly recommended to optimize the loading speed of the pages of a blog, something very important for the SEO solution. For example, a platform like WordPress has to generate blog pages whenever someone requests, which means multiple accesses to the database and many operations that reduce server performance. However, if static pages (that has not generated) are served whenever possible, greatly reducing the charging time thereof.

There are many tools to implement a system cache on a blog. But there is one I use in my blog and that allows me to live in peace without complications. It is also free and very easy to implement. It is CloudFlare . Once registered, only it required target their IP addresses within the domain configuration and configure both security and performance optimization.

Basically, CloudFlare optimizes the way the items on pages served, cached files involved in loading (such as scripts, HTML, CSS, images, etc.); and is a reverse proxy that stands between the user and the server, which also improves safety.

To WordPress.org there is a plugin called W3 Total Cache , which is the ultimate plugin for this type of caching technique with numerous features, including also integrated with various CDNs such as Amazon CloudFront and Cloudflare itself.

However, as co-founder and CEO he said CloudFlare, Matthew Prince, depends on the objective you try to achieve. If what you want is to increase the speed of downloading pages CloudFlare probably suffice. The difference is that what CloudFlaredetecta automatically optimize based on the actual website traffic. With CloudFront CDN as it is you who have to explicitly configure it.


"Although we have many tips and tricks SEO loose in the end the most important thing for me is to apply the basics SEO"
Although we have many tips and tricks loose in the end the most important thing for me is to apply the SEO basics. The can summarize in 6 key steps to position an individual content:

 - Keyword research : Make a good search and choice of keywords. Do not repeat and generates content that has real demand.

 - Content Optimization : Apply that keyword in what we call "writing for SEO" titles, urls, headers, density, images ...

 - Quality content : It generates a very good content, share and link fancy, and responsive to the expectations. With that you get a good residence time and people do not return quickly to Google.

 - CTR : Create and change if a good title and meta-description of the content is necessary. Search Console you can see what titles can improve. CTR is the most important factors.

 - Internal links : add internal links to other content, and add internal links to other content into the new.

 - Backlinks : Get links to the new content. Use social networks to build relationships and complicity in search partners, collaborators, other friendly websites ...


"The SEO must care for and pamper to make our" dear friend "Google position us in the best way possible" 1
SEO is one of the most important elements and we spent more time bloggers. You have to care for him and pet him to make our "dear friend" Google position us in the best way possible.

To try my post is positioned in the top SERP possible, what I usually do is a preliminary analysis to determine the keyword that I want position and the tail long that will choose to not have to scold me with pages that have more authority than mine.

The analysis would be to analyze the trend of the keyword, you can see a video tutorial in this post of Claudio Inacio. 

Later I analyze the average monthly search and competition that has the keyword with two tools:

The first is free, it is the planner words of Google , which offers a wealth of information about the word, words or theme that we want to position. Just as you suggest related words. It is an excellent tool to extract a powerful long tail.
On the other hand, the other tool I use is SEMRush , the best SEO application on the market. In addition to reanalyze the keyword and see the words related to it, also I extract data from my competitors with the same keyword. Something very valuable to see whether or not a utopia to position the keyword.
In short, the above analysis is synonymous with success in our post. I hope that this advice will be useful in the future.


 "If you've got the hardest thing it is to attract someone to your site, try to inspire love and give reasons to return"
My advice is, above all, create content of value. Content contribution really, really help the user that is different from the rest for their quality.

There are many SEO technical level factors that influence the positioning of a blog, but I think sometimes we forget the essential importance of good content. The content attracts visitors to your blog, generates interactions and recommendations increases the average residence time and, if you can engage the user linking internally to other quality content and offering a good structure, decreases bounce rate, crucial for SEO.

And at this point I want to emphasize this: to reflect in depth on the design and site structure and design thinking of how to bring more value.

Put yourself in the skin of the user and try to understand their needs, focus on the user as if you yourself. It is not only upload content but to offer a comprehensive, attractive and understandable experience that incites to continue surfing the web.

If you've got the hardest thing is to attract someone to your site, try to inspire love and give reasons to return.

around the world. Specializing in search engine marketing for B2B and lead generation programs.

"One of the things that has helped us increase traffic has been bet to generate quality content"
One of the things that we have helped increase traffic and remain among the most visited Online Marketing in Spanish blogs, has been betting on generating quality content, that is, for that type of content that we like to consume us.

We try to publish optimized articles on the blog about once every 2 or 3 days to feed the search engines. Today, an article joined the Google index in about 2-4 minutes.

Among the techniques that work best to improve our position we include the use of keywords or phrases enriched with semantic ideas. For example, if we talk about our main keyword "SEO tools" phrases or semantic words would "improve seo", "positioning seo", "seo services", "web services", "which is web positioning", "search engine positioning ", etc.

As I say all with a common goal which is to end by placing the largest number of possible semantic combinations.


Fernando is specialized in strategic communication Community Manager, Content Marketing and Web Analytics. Co-founder and professor of Social Media in AulaCM.

"You must create good content, a content of value to your audience"
My advice is that you create good content, a content of value to your audience.

You should always work with keywords, terms and words with frequent searches. Make a market survey, use tools that help you find and define relevant keywords as Google Keyword Planner, Google Search Console, SEMRush, Sixtrix, Buzzsumo, etc. Even make good use of related searches on Google. 

Then you have a strategic use of keywords on your website and in your post, to better position. But also always think about your audience, do not write only for robots, and provides generous with your content.

Finally make good use of social media to spread your content. There is no secret formula, but if you study, investigate and if you combine technique (SEO) and content value + some design + some neuromarketing, will secure positioning.


"No never passes a 2% density with your main keyword, but do not let it get too low 0.5%"
Use analysis tools like SEMRush keyword or Keyword Planner to recognize the best keywords for your web content theme and then make them your posts in a more strategic way.

Three important things to consider:

1 Eye with keyword density

To avoid penalties algorithmic Keywords Stuffing from Google and also get to position relevant content for keywords important group my recommendation is this:

"No never passes a 2% density with your main keyword, but do not let it get too low 0.5%"

That is, ideally your Keywords densities are between 0.5% and 1%.

2nd Use the keywords in the most important sites of your content

If you want your content to gain more relevance to a given search and be better positioned on Google, try to include your keywords in such important sites as:

the URL
the Title
H1, H2, H3, etc.
The meta description

Although you should also keep in mind that the Optimization of these parameters, it is also frowned upon by search engine algorithms. That is, keep a balance and not get those terms shoehorn everywhere.

3. Take the LSI

LSI or latent semantic indexing is the ability of the Google algorithm to interpret and group semantically similar words or related.

Therefore, I recommend you use semantic keywords, such as: how to "make" a blog and how to "create" a blog.

Luis is a designer and Web consultant, specializing in search engine optimization and web Personal Marketing 2.0. He likes to play and experiment with Google and its algorithms.

"Include related keywords and" semantically similar "within our content position to give relevance to the text and give it naturalness" My advice is to include SEO related keywords within our content position also must also make use of " semantically similar words " to give relevance to the text and give it naturally.

With this we will make our text is more complete and natural and this will be positioned not only for the top keywords we want, but also for a number of related keywords or long tail that will position more quickly and bring us visitors.

These visits if they have a good experience on our Site, this will make our top keywords gain positions and visibility thanks to a good user experience coming for related keywords and long tail that we have included in the text and have much competition lower .


Miguel is a consultant for Digital Marketing and Social Media, passionate about new technologies and online training. "Pareto tells us that we spend 20% of our time to produce content and 80% to promote such content, this is a very true and real theory as life itself"
Well I really difficult to give one piece of advice so I'll give you 3 tips;

A. Choose sections of content addressing the most relevant searches

It is very easy to apply and works great, so follow what I explain below:

1. Select the main keyword of the post .

2. Search google but adds a * right at the beginning .

Example: * best job search pages

The search engine offers related searches with countries (Spain, Colombia, Mexico, etc.)

3. We use these suggestions to choose the parts that comprise our content .

In this case I add some more and looks like this:             

Mistakes to avoid before looking for work
4. Since it is a long content add a navigation menu with every title with the Table Content Plus plugin in order to improve the user experience and retain longer visits.

5. Development Article considering that is easy to read and does not contain long paragraphs.



B. How to position a post in less than 72 hours.

This technique I'm using now and works great and I get to apply both old contents as new, and consists of:

1. Perform a well optimized SEO On Page and above all very thinking towards improving the user experience content.

2. Day 1 . Make a lot of social outreach and attract traffic both readers and social networking. Approximate views = 2,000.

3. Day 2 . Send the newsletter and attract traffic from the email. Approximate views = 2,000.

4. Day 3 . You get residual traffic social networking and email. Visits approximate = 1000.

Trascurridas 72 hours and even before see your article located in the Top 10 of Google.

Add items retention visits as a good video.

I tested this technique in keywords and gives a lot of traffic, and the result is impressive.



C. Find the 4 key pillars of your blog and posicionalos.

This is nothing to take the Pareto principle to the management and promotion of a blog. Pareto tells us that we spend 20% of our time to produce content and 80% to promote such content, this is a very true and real as life itself theory.

So I recommend that instead of devoting so much time to the production of content, you spend much more time to choose either the 4 key pillars of your blog, and then you spend much of your efforts to promote such content, until no get it reaches the top 3 of Google continues to insist much on promotion.

In many occasions these pillars usually coincides with long tail, so it's for that reason that I recommend you add many long tail content to your editorial calendar Blog. My favorite tool for finding these long tail is SEMRush .

From there you need a good content strategy and a lot of work and effort.


Miguel is Professor of Marketing and Co-Director in the Master of Digital Marketing ESERP Business School. Lecturer at IESE. "The Social Media Marketing is my favorite SEO technique by the growing influence of personal brand on social networks like Twitter, Facebook, LinkedIn or Google+" The growing influence of the personal brand on social networks like Twitter, Facebook, LinkedIn or Google+ and its potential for finding the right niches to my contents make this my favorite SEO technique.My social networking strategy allows me, and increase traffic, build a network of broader positive associations, which in turn leads to positive link building. 

Facebook has enormous potential both for the size of their community and by the wide range of tools offered: create your own page, publish in groups or create events. To me it me works particularly well publish in groups as it allows you both segment and expand the target. 

Twitter is a very dynamic tool in which users want to keep abreast of the latest news and developments, which can be exploited to create a community to support your publications. LinkedIn is the largest professional network in the world allowing much better segmenting your target audience in this community since the user wants content of proven quality. 

Google+ is essential because it allows you better than other social networks so it is essential to use this network to better position the blog will rank.


Peter teaches MBA, Master and Undergraduate several business schools and universities in Spain. He is currently a consultant specializing in Social Media Strategy and Digital HR 2.0 for companies in ThePlanCompany.com Marketing. He is the author of the books "How to prepare a Social Media Marketing Plan" or "Community Management for Dummies".

 "Use tags" h1 "(Title), and Google love them, but do not overdo"
The "h1" tags are one of the elements that best help position on Google and offering greater relevance in what is known as On-Page optimization of a Blog.

Why? Because with the "h1" (Title) Google determines what the topic related to the post, so you should place keywords within the "h1" consistently identify the topic you're talking about.Thus, the "h1" within a post will inform Google on the subject of the article and let you know which keywords should position yourself.



Important! Do not mix different "h" within a post.


"Increases the positioning of an old thanks to a video content in your content"
I have been lately trying to catch an old post that has remained in the third or fourth page of results google and what I've done is upload a video to YouTube in which mention the keyword why I want to position the post, the video does not have to be elaborate, what we have is not to forget these instructions to upload:


The title should take the key post word;In the description we will include at first the link to the url we want a good position and then related text; Do not forget to include labels; Once you let us go to YouTube it is the most complicated that is getting a few visits and I like to try to prove to Google that our video is interesting (how to get them and depends on each). I try and I like visits are progressive day and is working for me. Then we waited a few days and monitor the results. In time of 3 tests I've done, I know that few but the 3 have been 100% effective results , the post has gone from 3 or 4 page at 3 or 4 top positions of search results.


"Use known as evergreen and modular content, you can go adding" "time to time" modules
For a tip I use myself in my blog to improve the SEO of a particular article is to use content known as evergreen or put another way, that does not expire.But also what works well is to be a modular content , you can go adding "modules" from time to time, as these plastic parts for the children to make toy castles.

I give you an example from my own blog. Some time ago I published a list of free image banks organized by types of images and copyright. This is a content that does not expire and in any case can update it by adding more image banks; but grace is that every so often I add a "module" more.

For example, I can add a new type of image or other kind of copyright more .Thus content had still valid, but we also have added more value with a new "module", which will love Google. Finally I leave here with the summary infographics of these 13 SEO tricks.

The 10 best websites to find free icons How to go from 15,000 to 50,000 visits in the Blog in 5 months - Real Case


Conclusion


In this article I wanted to show the importance of SEO for your online project. I have given you an example of what I do so that you see that are simple steps that anyone can make them.

In addition, I have invited 13 professionals who I admire very much and what I have learned much of what I apply today on my blog and so I recommend that you follow and sconces your SEO tricks as you will help enough to help rank your site Web.

Thank you very much to Shutterstock for images.

What did you think of this list of tips and tricks SEO? Do you apply many of them? What other tricks and you apply your work?

If you liked the article and think it might be interesting to others, I encourage you to share it on your social networks.
 6 Effective golden rules | SEO in 2016

6 Effective golden rules | SEO in 2016

 6 Effective golden rules | SEO in 2016. Discover how to do SEO in 2016 . In recent years, the science behind optimization for search engines has undergone many changes they have made ​​to position a page at the top of Google is an increasingly difficult task. Here we have created a guide of the main factors to consider in your SEO strategy blog in 2016 .

Article Summary

The rules of search engine optimization have changed dramatically over the last 5-6 years.

To benefit the effort you've invested in creating content, you have to focus all your attention on learning the new rules the world of SEO.

Incorporate longer and content tailored to mobile items will be one of the main factors positioning.

Also remember to keep the user in the center of the strategy. User experience (UX) is everything.

SEO in 2016 - Getting it Right

As mentioned above, the game board of SEO strategies effective have moved seismically in recent years.

The online world is strengthening its investment in content, but to take advantage of such investments, they will also have to invest considerable time and effort in learning the new rules of SEO.

The days of driving traffic to your site saturating your titles with keywords are long gone and the new strategy of SEO revolves around another marketing approach: experience.

Historically, all SEO experts made ​​the same recommendation: Focus on keywords. The reality is that search engines now have managed to be much smarter. The content creator has less and less control over how your pages are showing up and what words rankean results.

According to a study of August 2015 on the future of SEO developed by Moz Inc. , a company SEO consultancy based in Seattle, the most important factors for SEO impact next year will be mobile usability , the site usage data such as residence time and rebound, and readability and design of the site. SEO factors that will decrease in importance with paid links and influence of anchor text or anchor text.

Six golden rules to improve your SEO in 2016

1. The intention is everything

You no longer need a keyword exact to appear in search results in a good position. Formerly, from the point of view of search engine, it came down to the ability of a site to get clicks, now analyze how users interact with a site if they return to search results and they clicked on another page or if you are finding They are seeking content on your page. Today, it comes down to the post-click activity.

Do not just get the click, but to satisfy the user's intent.

2. The keywords are not what they were

Include keywords or keywords in titles is no longer so important. Google has improved, and much, their ability to interpret meanings. Before, if you wanted to search for a guide to Madrid , you had to literally write in the search bar "guide of Madrid". Currently, although still useful to include keywords in the text and titles, a general article with experiences in Madrid may have the same possibilities will rank well in the results regardless of the exact keywords that you employ.

Typically , he was put before a single keyword and repeat it in the body of the article and in the description, but that has now changed. As search engines get smarter, they begin to associate words that should be in a good article related to the search .

For example, if someone searches for " where to sleep in Berlin " Google associates that articles that include the words "hotel", "zone" and "accommodation" are relevant. If there is a post with these words in the text, Google will prioritize.

Approximately 75% of searches performed in Google include three to five words , so the titles should be adapted to this data. Search engines are realizing that if someone searches for a single word like " London " usually do not find the results I was looking because of the breadth of the subject. To find adequate results, you must specify three, four or five words.

As content creators, we must take this into account when creating headlines.

3. Focus on the user experience

Google currently makes 500 changes its algorithm each year . Each change is focused on ensuring that when someone searches on your page, if they get the right result on the front pages, is a sign that they have a good experience.

Therefore, the original content is increasingly important . The content, the more original, the better.

While articles with a list style format "top five" are often very "clicky" should be used sparingly. The likes things that can digest quickly, but this does not necessarily have much weight in search factors. Make sure that what comes after the number is meaningful and useful.

Create an editorial calendar to appeal to the interests of your readers is one of the most important things a content creator can do for SEO in 2016. Your content has to be original and targeted to your audience. If you add content from other places, do not forget the attribution, but add a paragraph or two in your own voice.

4. Size matters

A longer articles of 1,200 to 1,500 words, do better in the search. The theme has changed a lot from what it was two or three years ago, when 300 words were more than enough. Longer articles often have more traffic and especially better SEO rankings . The changes that Google is doing and why they make these changes is to ensure that you are sending traffic to pages that users love.

It is beneficial to divide the long-form content with subtitles, bullets and images to make it easy for readers to scan and digest faster.

Longer articles better in search results because there is more to sort words and images on the page. People are more likely to share the longer articles on social networks and also the longest quoted content and more links from other blogs and media. A short articles do well at times, but on average, longer articles tend to get better results.

5. Optimize for mobile

More and more people people read news from their smartphones, so it is important to ensure that your content is accessible and will be found by search engines from mobile devices.

6. Use only images

Although the importance of images as a reference source on Google has declined in the last decade, have unique images on your site is valuable. The same image can appear in hundreds of locations around the web, but have unique content around those images is what makes it stand out.

The most important advice for 2016 SEO is focus on your audience . Today everything revolves show readers what they really want to see. This is what actually will give a boost to your SEO rankings.

The reason we do optimization and want to appear on Google, Bing or Yahoo fail to make money because we appear in positions 1 or 2. The reason why we will rank well in the search engine is that for our audience, the people who are trying to reach, have a great experience. no matter how high are your positions if your target audience is coming into your site and can not find what they wanted .
2016 SEO: SEO Changes and trends for next year

2016 SEO: SEO Changes and trends for next year

We are about to close by 2015 and would like to make an article stating guidelines and / or SEO rules that will be relevant to consider next year if you're looking for is position yourself in the top places of the search engines. Then I will cite the most relevant.


Content Quality
Until relatively recently the volume was most relevant. Today quality care. I have seen many web portals with lower volumes of pages indexed your competition obtenian best middle positions in key keywords what they had to have them more organic traffic. Every item you post must have at least 300 words, avoid misspellings and above all that your content is original forever. If you take borrowed parts do not forget to cite the source.

natural and your thematic links
This already told you it several times and one of the reasons why I do it is because of its importance. You can be a crack in SEO content and write like anyone but the SEO OnPage only represents about 30% of the total weight, while the SEO OFFPAGE represents 70%. And this is one of my favorite phrases: Links are visible, if you have no links exist for Google . One of the best SEO tools to analyze the issue of the links is Majestic SEO.

Mobile Friendly
Since April 2015 with the introduction of Google Mobilegeddon has never been more relevant web pages have adapted to mobile devices. If your site is not yet optimized for mobile devices I do not understand what you espernado. There are 3 possible solutions: