97% of consumers use search engines to research products or services in your local area. To take advantage of this reef, there are a number of tips that you can follow to optimize the positioning of your business on Google.
The entrepreneurs and SMEs should take extra care local SEO because through GEO location many users access content and network locations that meet your needs.
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We can define the local SEO as the optimization of your website in search engines , it valiéndote for the keywords most wanted in the specific geographical orientation of your business, along with the location data. Here are some of its advantages:
- Improved ranking in the results pages of search engine. According to the survey made by local consumers Bright Local 98% of users click to businesses located on the first page of search engines.
- Sales of your products and services will increase : An investigation conducted by Google on the behavior of local search revealed that "50% of consumers who performed a local search on your smartphone visited a shop in the margin of one day and 34% of those who carried out the search from the computer or tablet. "
- You will increase visibility and potentiates the positive reputation of your business .
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- Your business should appear in the review websites : The study Bright Local suggests that 88% of consumers trust online reviews as much as personal recommendations before making a purchase. The vast majority of them uses Google with to seek positive reviews of local businesses . For consumers in your area find you try to use Google Local, Urban spoon, Yahoo Local or adviser. It is important to place an analysis of keywords used by potential users to get to your business.
- Categorizes your website according to the local search terms : 32% of consumers are more likely to contact a local company if it has a website. In addition to this prerequisite, the web must be positioned above everything possible search engine. Use local keywords in URLs, header tags, meta descriptions, texts and images . It is also recommended that you install in your content manager one specific plugin for SEO positioning. It is also advisable to use Google My Business , easy to use and very useful for consumers to find you through Google Maps, Google+ or the search.
- Optimize your website for mobile devices : Research conducted by Nielsen, XAD and Turmerics, suggests that more than half of shoppers abandon shopping retail if you can not access the web from your mobile. Not having a responsive design or adapted to these devices is continually losing money. Optimizing for mobile increases your search rankings and traffic to your site . To find out if your site is optimized or not, check the test page for mobile devices Google.
- Use Google Adwords for your online advertising campaigns : In investigating Google on the behavior of local search users , report that "67% of smartphone users want personalized ads through the city and zip code, and 61% want announcements for the environment " . By using Google AdWords, you can target your ads to local consumers through the location .
- Rely on social networks like Twitter to improve your local positioning : Google and Twitter have an agreement by which tweets with high participation will be indexed in the search engine . In general, boost your social media accounts with original content and value, labeled with your local location and shared by the user s, it helps to improve SEO indirectly also helping to retain your customers, improve your page-rank and generate a strong community of users.
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In short, go for local SEO for your SME or business should be a key part of your marketing strategy . With perseverance, thoroughness and good content will achieve increasingly appear higher in search engines and be found more often by your potential customers.
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