The search engines can become great allies of your content marketing strategy , or otherwise, in your archenemies. Whether you have an online store or E-commerce a small or medium enterprise a Youtube channel or corporate website , you should always consider the SEO and implement all possible measures to improve the labor quality content .
5 Tips to exploit local SEO in your business
In this article you will find some useful trends for your SEO positioning to rise this year. Remember, of course, success is not just one day but a continued technical and human work that must implement all content, both text and multimedia, you generate on your blog, on your website and in your social networks .
7 SEO trends for 2016
- Do not obsess with the keywords : Although it is useful to use with proper density within the content, remember that . For Google's semantic meaning is increasingly relevant Search engines check the user interaction with Web pages , by what the post-click activity is also interesting and the pursuit of user satisfaction with the content we offer.
- The most extensive publications have an opportunity to get better positioning : Prior to exceed 300 words enough, but now, in - depth articles that exceed 800 words and even 1,200 generate more traffic and offer a higher rank in the SEO. Remember to focus on writing and formatting your tickets to the needs of your target audience.
- Original content and quality: The quality today is more important than volume. It is important that your contents are unpublished, have no misspellings, are enriched with italics and boldface for easier reading and have your users with optimized images with ALT attribute, balancing their weight and quality. Remember that Google Panda does not like to copy.
- Websites with Responsive design : Adaptation to mobile devices is key to your strategy work. Since last 2015 with the birth of Google Mobile add on this point is increasingly important. For online shops it is advisable to optimize both versions separately.
- Focus on SEO locally : Every time the abound more searches by location, using the precise potential of Geo location . Include keywords between cities where you carry out your activity is essential to position also betting on harness the long tail and high conversion of this format. Remember that more and more searches are done by voice.
- Get your theme natural and links : We help you gain enormous visibility and increase interactions and mentions in social networks, which indirectly affect SEO. Flee from SPAM links, penalized by Google Penguin and try to position yourself as an expert in the subject related to your business or brand , offering the best content of your sector.
- In E-commerce, adapt your SEO strategy to the buying phase in which the user is: For the consumer, there are stages of product research, price comparison and buying phase. It is important that you work for positioning, regardless of the stage where your potential customer is found, can come to your publication.
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