6 Effective golden rules | SEO in 2016. Discover how to do SEO in 2016 . In recent years, the science behind optimization for search engines has undergone many changes they have made to position a page at the top of Google is an increasingly difficult task. Here we have created a guide of the main factors to consider in your SEO strategy blog in 2016 .
Article Summary
The rules of search engine optimization have changed dramatically over the last 5-6 years.
To benefit the effort you've invested in creating content, you have to focus all your attention on learning the new rules the world of SEO.
Incorporate longer and content tailored to mobile items will be one of the main factors positioning.
Also remember to keep the user in the center of the strategy. User experience (UX) is everything.
SEO in 2016 - Getting it Right
As mentioned above, the game board of SEO strategies effective have moved seismically in recent years.
The online world is strengthening its investment in content, but to take advantage of such investments, they will also have to invest considerable time and effort in learning the new rules of SEO.
The days of driving traffic to your site saturating your titles with keywords are long gone and the new strategy of SEO revolves around another marketing approach: experience.
Historically, all SEO experts made the same recommendation: Focus on keywords. The reality is that search engines now have managed to be much smarter. The content creator has less and less control over how your pages are showing up and what words rankean results.
According to a study of August 2015 on the future of SEO developed by Moz Inc. , a company SEO consultancy based in Seattle, the most important factors for SEO impact next year will be mobile usability , the site usage data such as residence time and rebound, and readability and design of the site. SEO factors that will decrease in importance with paid links and influence of anchor text or anchor text.
Six golden rules to improve your SEO in 2016
1. The intention is everything
You no longer need a keyword exact to appear in search results in a good position. Formerly, from the point of view of search engine, it came down to the ability of a site to get clicks, now analyze how users interact with a site if they return to search results and they clicked on another page or if you are finding They are seeking content on your page. Today, it comes down to the post-click activity.
Do not just get the click, but to satisfy the user's intent.
2. The keywords are not what they were
Include keywords or keywords in titles is no longer so important. Google has improved, and much, their ability to interpret meanings. Before, if you wanted to search for a guide to Madrid , you had to literally write in the search bar "guide of Madrid". Currently, although still useful to include keywords in the text and titles, a general article with experiences in Madrid may have the same possibilities will rank well in the results regardless of the exact keywords that you employ.
Typically , he was put before a single keyword and repeat it in the body of the article and in the description, but that has now changed. As search engines get smarter, they begin to associate words that should be in a good article related to the search .
For example, if someone searches for " where to sleep in Berlin " Google associates that articles that include the words "hotel", "zone" and "accommodation" are relevant. If there is a post with these words in the text, Google will prioritize.
Approximately 75% of searches performed in Google include three to five words , so the titles should be adapted to this data. Search engines are realizing that if someone searches for a single word like " London " usually do not find the results I was looking because of the breadth of the subject. To find adequate results, you must specify three, four or five words.
As content creators, we must take this into account when creating headlines.
3. Focus on the user experience
Google currently makes 500 changes its algorithm each year . Each change is focused on ensuring that when someone searches on your page, if they get the right result on the front pages, is a sign that they have a good experience.
Therefore, the original content is increasingly important . The content, the more original, the better.
While articles with a list style format "top five" are often very "clicky" should be used sparingly. The likes things that can digest quickly, but this does not necessarily have much weight in search factors. Make sure that what comes after the number is meaningful and useful.
Create an editorial calendar to appeal to the interests of your readers is one of the most important things a content creator can do for SEO in 2016. Your content has to be original and targeted to your audience. If you add content from other places, do not forget the attribution, but add a paragraph or two in your own voice.
4. Size matters
A longer articles of 1,200 to 1,500 words, do better in the search. The theme has changed a lot from what it was two or three years ago, when 300 words were more than enough. Longer articles often have more traffic and especially better SEO rankings . The changes that Google is doing and why they make these changes is to ensure that you are sending traffic to pages that users love.
It is beneficial to divide the long-form content with subtitles, bullets and images to make it easy for readers to scan and digest faster.
Longer articles better in search results because there is more to sort words and images on the page. People are more likely to share the longer articles on social networks and also the longest quoted content and more links from other blogs and media. A short articles do well at times, but on average, longer articles tend to get better results.
5. Optimize for mobile
More and more people people read news from their smartphones, so it is important to ensure that your content is accessible and will be found by search engines from mobile devices.
6. Use only images
Although the importance of images as a reference source on Google has declined in the last decade, have unique images on your site is valuable. The same image can appear in hundreds of locations around the web, but have unique content around those images is what makes it stand out.
The most important advice for 2016 SEO is focus on your audience . Today everything revolves show readers what they really want to see. This is what actually will give a boost to your SEO rankings.
The reason we do optimization and want to appear on Google, Bing or Yahoo fail to make money because we appear in positions 1 or 2. The reason why we will rank well in the search engine is that for our audience, the people who are trying to reach, have a great experience. no matter how high are your positions if your target audience is coming into your site and can not find what they wanted .
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